How to Sell Fine-Art Prints of Your Artwork- 5 Steps to start selling your Prints.

For artists, selling prints of original work can be a fantastic way to reach a wider

audience and build a sustainable income stream. In this article, we look at how you

go about selling prints of your artworks and some tips and strategies to get you

started.

1. Decide if Fine-Art Print is the Right for Your Art

Fine-Art Prints are high quality prints crated with the use of archival quality pigment

inks, delivered via inkjet printing. The paper used is specialised and the process

involves special calibration to produce reproductions of the original work. Fine-Art

Prints are a specialised service, and it is important to use a skilled and specialised

Fine-Art Printer to ensure you achieve quality prints.

Every print type has its pros and cons, so it is important to choose a printing

technique that aligns with your art style and the aesthetic you want to convey. Where

Fine-Art Prints are fantastic for fine art reproductions, screen prints may be a better

option for graphic, poster-style designs.

2. Offer Limited Editions

Creating limited edition prints adds an element of exclusivity and scarcity, which can

drive demand. By offering a limited run of prints you can place emphasis on the

value of the print, for example, a run of 20 prints would imply a higher value per print

than a run of 200 prints. By limiting the print run, you can create higher value, and

potentially higher price point, purely because there are less available. It can also

help in determining how many prints you need created at a time, which helps you

budget for the printing outlay. Limited edition prints can also create the opportunity to

add a unique addition in numbering each print (e.g., 1/25, 2/25) and sign them to

increase their perceived value. Also, consider adding a certificate of authenticity for

each limited-edition print, which can reassure buyers that their piece is part of a

special collection.

3. Focus on High-Quality Printing

The quality of your prints reflects your brand and your art’s perceived value. As Fine-

Art printing is a specialised field, not all printers can offer Fine-Art printing. Choose a

printer that is well versed in the Fine-Art printing processes, use professional

printers, archival inks, quality archival paper and has specific skills in creating art

reproductions.

If you’re working with a print-on-demand service, research their quality and request

samples to make sure they meet your standards. A high-quality print will retain its

beauty for years, keeping your collectors happy and loyal.

4.Marketing strategically

Once you have found your Fine Art printer and have decided if you are offering a

limited edition prints or an unlimited run, you can focus on how you want to sell your

prints. There are many options for creating awareness of your prints for sale,

including social media platforms such as Instagram, online marketplaces such as

Etsy or online stores, for example Shopify.

You may like to connect to your customers directly through Community Markets, Art

Shows or Gallery exhibitions where you can have a more personalised experience.

Explore both physical and online options and consider using multiple platforms for a

wider reach and to build or diversify your customer base.

5.Build your Community.

Engaging with your customers, local community and online community allows you to

not only share your work but to also keep connected to your target audience. You

can engage through newsletters or sharing upcoming events, through showing your

work-in-progress or behind the scenes, through news or new artwork reveals or by

interacting with others in the art community.

With the right combination of quality printing, strategic marketing and growing your

customer base, you can sell prints of original work to reach a wider audience and

build an additional income stream in Fine Art Prints.