Why Sell Prints?


The holiday season is one of the most lucrative times of year for artists to increase their sales. Fine art prints offer an affordable, high-quality option that appeals to a broad range of buyers and can build your following. Fine art prints can be a game-changer for artists this Christmas season and here we share some practical tips to help you make the most of this opportunity.

 

There are many reasons why and how you may want to expand your art into Fine Art Prints including:

 

1. Affordable and Accessible Art for New Audiences

 

  Original artwork is unique and valuable, and often comes with a price tag that reflects the skill and time it takes to create, as well as it’s exclusivity. Fine art prints, however, allow Artist to leverage their original works to offer an alternative that is more affordable, easily produced and engages a whole new customer market. Prints also allow you the opportunity to sell multiple prints as collections or in a range of sizes.

 

2. Giftable 

  Prints are lightweight, easily packaged and can be shipped easily. They’re also versatile and easy to frame, making them a thoughtful and customisable gift that art lovers can incorporate into their decor. The presentation of your print can also be used to showcase your brand by including business cards, certificates of authenticity or personalised thank you note.

 

3. Scalability and Reach

  By selling prints, you can reach a much larger audience without increasing your workload in creating new original pieces. Once a high-quality print file is prepared, it can be reproduced multiple times, allowing you to scale up sales to meet holiday demand with minimal extra effort. Print on demand studios can allow you to test different print options or produce limited edition runs, which can also help reduce the cost of initial outlay.

 

Selling art prints this holiday season is a smart, scalable, and affordable way to expand your art business. Not only do prints allow you to reach a broader audience, but they also make your work more accessible to people looking for unique, meaningful gifts. By offering high-quality prints, increase your income, and introduce a new audience to your work without the time-intensive process of creating original pieces for each sale.

With the right marketing, variety, and quality, your art prints can become the go-to gift for art lovers and thoughtful shoppers alike. Embrace this opportunity to share your creativity, grow your brand, and enjoy a successful holiday season!